Features / Benefits
Endorsed by K-pop Idol, Jennie Kim: Jennie uses HERA lipsticks to highlight and enhance her natural lip color. This hydrating lip tint leaves your lips feeling soft, smooth, and non-sticky.
Velvety Smooth Matte Finish: The Hera hydrating soft matte smudging lip tint uses 30% nourishing ingredients that reduce dryness and creates a well-hydrated, smooth, natural smudged look.
Urban Soft Matte in Fun Colors: Our liquid, urban soft matte lip tint uses high intensity color pigments for a soft yet strong color in one light stroke. Your lips look and feel gorgeous with a velvety smooth texture.
Fills in Lip Curves: Moisturizing essential oils and primer ingredients fill in the fine curves of your lips to help reduce the appearance of wrinkles resulting in a silky smooth, soft matte finish.
Promotes a Brighter Looking Skin Tone: We use an urban-vintage color spectrum to help promote a brighter looking skin tone. High-chroma technology ensures a clearer and brighter color. Our new series of urban vintage colors, feature calm yet vibrant shades of colors with an added touch of vintage vibe creating a bright and sultry look.