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The Sony Ericsson Xperia Play delivers an immersive PlayStation gaming experience through Sony’s ‘PlayStation Suite’ initiative. The company partnered with game publishers to deliver rich, vibrant eco-system to launch new titles such as EA’s ‘Need For Speed’, ‘Sims 3’ and FIFA 10, and Gameloft’s ‘Assassin’s Creed’ and ‘Splinter Cell’. The Android-based smartphone has a slide-out gaming control, with a digital D-pad, two analog touch pads, two shoulder buttons and the iconic four-icon PlayStation keys — circle, cross, square and triangle. It runs on Qualcomm’s 1.0-gigahertz chip with an Adreno GPU graphics processor for smooth 60-frames per second 3D gaming. Additional features include a 4.0-inch touch screen display, 5.0-megapixel camera and social-networking tools.